Nicotine strips
Nicotine Strips - The Next Thing After Pouches
So nicotine strips are a thing now. They're basically the evolution past traditional pouches and snus - ultra-thin, smoke-free, and you can get them two ways. Some strips (IT'S RIPS) dissolve right on your tongue. Others (GARANT, ICEBERG) go under your lip just like a regular pouch, but without all the powder filler - just a thin strip that's got nicotine built into it.
What's Different About Strips: They're not trying to be something revolutionary - they're just a cleaner take on what snus and pouches already do. Non-dissolvable strips work the same way a pouch does. You stick it under your lip, keep it there, and when you're done, you throw it away. The difference is they're lighter because there's no powder - just nicotine in a thin cellulose strip. No nicotine salts, just straight nicotine.
Three Brands Doing Strips Right Now
The Options: You've got three companies making strips that actually work - ICEBERG, GARANT, and IT'S RIPS. Each one does something slightly different.
ICEBERG
ICEBERG makes non-dissolvable strips - meaning you use them like a pouch, under your lip. They're strong (11mg each) and come in flavors that actually taste good. You get 55 strips per package, and they don't mess with anything fancy - just strips with real flavor and consistent strength.
What they make:
| Flavor | Strength |
|---|---|
| ICEBERG Watermelon Mint | 11mg |
| ICEBERG Menthol | 11mg |
| ICEBERG Energy | 11mg |
| ICEBERG Dragon Fruit | 11mg |
| ICEBERG Mango Banana | 11mg |
| ICEBERG Fresh Mint | 11mg |
Strong strips with good flavors. Works like a pouch, feels lighter.
GARANT
GARANT does non-dissolvable strips too, but they give you options. Ice Cool is 7mg (lighter), Extreme is 11mg (stronger). You get 66 strips per pack, which is more than ICEBERG. If you want flexibility in strength without buying two different products, GARANT's your pick.
What they offer:
| Product | Strength |
|---|---|
| GARANT Ice Cool | 7mg |
| GARANT Extreme | 11mg |
Two strength options, more strips per pack. Good value if you want choice.
IT'S RIPS
IT'S RIPS is the different one - these dissolve. You put them on your tongue and they melt. 0.5mg or 1mg per strip, so they're pretty light. You get 10 strips per package. These are more about control - you can adjust how much nicotine you want without committing to a big pouch or dealing with disposal after use since they just dissolve.
What's available:
| Flavor | Strength |
|---|---|
| IT'S RIPS Fresh Mint | 0.5-1mg |
| IT'S RIPS Watermelon | 0.5-1mg |
| IT'S RIPS Mango | 0.5-1mg |
| IT'S RIPS Ice Mint | 0.5-1mg |
| IT'S RIPS Blackcurrant | 0.5-1mg |
| IT'S RIPS Strawberry Kiwi Fusion | 0.5-1mg |
Light, dissolving, no disposal. Good if you want to control your dosage carefully.
Strips vs. Pouches vs. Snus - What's Actually Different
| What | IT'S RIPS (Dissolving) | GARANT/ICEBERG (Under-lip Strips) | Regular Snus | Nicotine Pouches |
|---|---|---|---|---|
| How you use it | Put it on your tongue, let it dissolve | Stick it under your upper lip | Under your lip | Under your lip |
| Does it dissolve | Yes | No | No | No |
| What you do when done | Nothing - it's gone | Remove and throw it away | Remove and throw away | Remove and throw away |
| What it's made of | Super thin dissolving film | Thin cellulose strip with nicotine - no powder | Tobacco | Pouch with powder filler |
| Nicotine in it | Nicotine (depends on product) | Pure nicotine - no nicotine salts | Nicotine from tobacco | Nicotine (varies) |
| Strength options here | 0.5–1mg (light) | 7–11mg (strong) | 8–22mg | 8–25mg |
| How discreet | Max | Max | Medium | Good |
| Easy to carry | Yes | Yes | Sort of | Yes |
Two Different Ways Strips Work
IT'S RIPS dissolves: You put it on your tongue and it melts away. No smoke, no vapor, no devices, no smell hanging around. Just nicotine that dissolves.
GARANT and ICEBERG don't dissolve: You use them like you'd use a pouch - put one under your lip, keep it there while you use it, then take it out and throw it away. The difference from a regular pouch is there's no powder inside - just the nicotine in the strip itself. That's why it feels lighter.
How Nicotine Gets Into Your System
It's all oral delivery: Strips are made for nicotine through your mouth - no smoke, no vapor. When you use dissolving strips, the nicotine releases as they melt on your tongue. When you use under-lip strips, nicotine gets absorbed during use, same way pouches work - but the format is just thinner and lighter because there's no filler powder.
Good For Different Reasons
No devices, no smoke
Pick a strip style and that's it. No cigarettes, no vape pen, nothing to charge or carry besides the strips.
Two completely different ways to use them
Want something that dissolves? IT'S RIPS. Want something you use like a pouch? GARANT or ICEBERG. You get to pick.
Lighter feel than pouches
GARANT and ICEBERG strips have no powder filler - just nicotine in a thin cellulose strip. People who've used pouches usually notice the difference pretty fast.
You can pick your strength
IT'S RIPS is 0.5–1mg (light), while GARANT and ICEBERG go 7–11mg (strong). Lots of options.
Why People Switch From Pouches to Strips
Strips are just a cleaner version of the same idea. If you like pouches but want something that feels less bulky, strips do that. If you're used to the under-lip placement and want to keep using it that way but with a lighter format, GARANT and ICEBERG strips work. If you want something totally different - dissolving on your tongue with total control over dosage - IT'S RIPS is there for that.
Three different brands, three different approaches. ICEBERG hits hard at 11mg with flavor options. GARANT gives you two strength choices (7 or 11mg) and more strips per pack. IT'S RIPS is the control option - light, precise, dissolves, no waste. Pick what works for you.